NARAIN-LUCENA, Ángela. Strategic Advertising Mechanisms: from Copy Strategy to Iconic Brands [Reseña]. Revista Mediterránea de Comunicación, [S. l.], v. 14, n. 1, p. 343–345, 2023. DOI: 10.14198/MEDCOM.22948. Disponível em: https://www.mediterranea-comunicacion.org/article/view/22948. Acesso em: 16 jun. 2024.