Tendencias de la investigación en música y publicidad

Nicolas Ruth, Benedikt Spangardt

Resumen

La investigación sobre música y publicidad es diversa y poco estructurada, pero en este artículo argumentamos que existen cuatro campos de investigación que reflejan la interacción de la compleja relación entre la música y la publicidad. Un análisis de los estudios pertinentes reveló diversas brechas de investigación y agrupó las principales tradiciones de investigación. Finalmente, identificamos cuatro tipos de investigación: publicidad con música, publicidad con músicos, música con publicidad y publicidad para música. Esta tipología conduce a la conclusión de que se necesita más investigación interdisciplinaria para la investigación de todos los límites entre la música y la publicidad.


Palabras clave

Anuncios; marcas; patrocinadores; establecimiento de productos; industria musical

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DOI: https://doi.org/10.14198/MEDCOM2017.8.2.1





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