Perspectivas de las Relaciones Públicas: resultados del Excellence Study para la comunicación en las organizaciones

Autores/as

  • James E. Grunig Universidad de Maryland, College Park (EE.UU.), Estados Unidos
  • Larissa A. Grunig Universidad de Maryland, College Park (EE.UU.), Estados Unidos
  • Maria Aparecida Ferrari Escuela de Comunicaciones y Artes de la Universidade de São Paulo (Brasil), Brasil

DOI:

https://doi.org/10.14198/MEDCOM2015.6.2.01

Palabras clave:

Relaciones Públicas, Cultura, Comunicación simétrica, Comunicación asimétrica, Diversidad

Resumen

La comunicación en las organizaciones está afectada por variables tanto internas como externas a la organización, como la cultura, la estructura y la gestión organizativa. Algunos de los resultados del Excellence Study discutidos en el presente artículo evidencian que el valor de las relaciones públicas se crea en los relacionamientos que las organizaciones desarrollan con los públicos, especialmente con aquellos que se ubican en el interior mismo de la empresa.

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Estadísticas

Estadísticas en RUA

Publicado

11-12-2015

Cómo citar

Grunig, J. E., Grunig, L. A., & Ferrari, M. A. (2015). Perspectivas de las Relaciones Públicas: resultados del Excellence Study para la comunicación en las organizaciones. Revista Mediterránea De Comunicación, 6(2), 9–28. https://doi.org/10.14198/MEDCOM2015.6.2.01

Número

Sección

Dossier: Claves para la gestión de la comunicación organizacional en el siglo XXI