Tendencias de la investigación en música y publicidad


  • Nicolas Ruth University of Wuerzburg, Alemania
  • Benedikt Spangardt University of Wuerzburg, Alemania



Palabras clave:

Anuncios, Marcas, Patrocinadores, Establecimiento de productos, Industria musical


La investigación sobre música y publicidad es diversa y poco estructurada, pero en este artículo argumentamos que existen cuatro campos de investigación que reflejan la interacción de la compleja relación entre la música y la publicidad. Un análisis de los estudios pertinentes reveló diversas brechas de investigación y agrupó las principales tradiciones de investigación. Finalmente, identificamos cuatro tipos de investigación: publicidad con música, publicidad con músicos, música con publicidad y publicidad para música. Esta tipología conduce a la conclusión de que se necesita más investigación interdisciplinaria para la investigación de todos los límites entre la música y la publicidad.


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Estadísticas en RUA



Cómo citar

Ruth, N., & Spangardt, B. (2017). Tendencias de la investigación en música y publicidad. Revista Mediterránea De Comunicación, 8(2), 13–23. https://doi.org/10.14198/MEDCOM2017.8.2.1



Dossier monográfico Música, publicidad y narrativas transmediáticas