Descolonización de la música en TikTok: “¡Hagamos un dúo!”

Autores/as

  • Arantxa Vizcaíno-Verdú Universidad Internacional de la Rioja, España

DOI:

https://doi.org/10.14198/MEDCOM.24949

Palabras clave:

música transmedia, descolonización, TikTok, industria cultural, dúo, versión musical

Resumen

En la actualidad, redes sociales como TikTok están transformando el modo en que se expanden las narrativas musicales por el mundo. En esta aplicación de micro-vídeos eminentemente musicales, se comparten diariamente diversidad de contenidos creativos que no se alejan de los contextos socioculturales de sus usuarios. En este sentido, la plataforma facilita la creación de contenido “migrante” no occidental, integrando valores que reflejan el crecimiento cultural, social, rural y oriental. Con base en 510 dúos musicales generados por los usuarios de TikTok, este estudio explora cómo la plataforma potencia la descolonización de la industria musical, gobernada hasta entonces por estudios de grabación occidentales.  Se desarrolla un análisis semiótico para explorar el contenido generado por el usuario en torno al reto #SingWithMe. Los resultados apuntan hacia un proceso de redescubrimiento y recuperación, sueño, compromiso y acción para la emancipación industrial. Se concluye que el dúo de TikTok es una herramienta clave que despierta una suerte de descentralización popular inconsciente dirigida por los usuarios.

Financiación

Este estudio ha sido financiado por el Ministerio de Universidades de España a través de la Ayuda del Programa de Formación de Profesorado Universitario (FPU) (REF. FPU18/00892), dentro del programa de Promoción del Talento y su Empleabilidad, en el marco del Plan Estatal de Investigación Científica y Técnica y de Innovación 2017-2020 en I+D+i. Asimismo, el tiempo dedicado a esta investigación se engloba en la ‘TikTok Cultures Research Network’ y el ‘Influencer Etnography Research Lab’ (IERLab) de la Curtin University (Australia).

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Estadísticas

Estadísticas en RUA

Publicado

01-01-2024

Cómo citar

Vizcaíno-Verdú, A. (2024). Descolonización de la música en TikTok: “¡Hagamos un dúo!”. Revista Mediterránea De Comunicación, 15(1), 341–356. https://doi.org/10.14198/MEDCOM.24949

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