Guerra Rusia-Ucrania. Difuminando los límites de las noticias: actualidad a través de perfiles en TikTok
DOI:
https://doi.org/10.14198/MEDCOM.25547Palabras clave:
Redes sociales, Guerra, Actualidad, TikTok, Géneros periodísticos, PeriodismoResumen
TikTok se ha convertido en un canal en el que la guerra de Rusia y Ucrania se retransmite casi en directo. La lógica de las redes sociales se hibrida con la lógica de los medios para ofrecer a los usuarios contenidos informativos que traspasan los límites de los medios tradicionales. Se estudia la evolución de la construcción y consumo de los vídeos sobre hechos de actualidad en TikTok. Se investigan los géneros periodísticos, los elementos audiovisuales y su finalidad en los vídeos publicados por perfiles anónimos, influencers, medios de comunicación y periodistas verificados en TikTok. Mediante análisis de contenido se decodifican 415 vídeos sobre la guerra entre ambos países durante 40 días (24/2/2022/5.04.2022). Se confirma que los perfiles anónimos e influencers se están apropiando de los géneros de los medios de comunicación tradicionales, y que los periodistas se están adaptando a los formatos propios de las redes sociales. El interés de la audiencia se centra en vídeos que no combinan elementos audiovisuales, sino que se decantan por vídeos con música sólo o sólo voz. En la finalidad no se detecta la hibridación de lógica de los medios de comunicación, por la falta de pluralidad y por el elevado uso de la emotividad, empleada principalmente por los influencers, y que es la que despierta más interés en la audiencia.
Financiación
Comunidad de Madrid y el Fondo Social EuropeoCitas
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