Retos de la IA en la era del streaming musical: un análisis desde la perspectiva de las personas creadoras

Autores/as

DOI:

https://doi.org/10.14198/MEDCOM.26929

Palabras clave:

Inteligencia Artificial, plataformas de streaming, compositores, intérpretes, artistas, ejecutantes, músicos de sesión

Resumen

Este artículo aborda los retos que supone la Inteligencia Artificial (IA) en la industria musical desde la perspectiva de la sostenibilidad de los modelos de negocio que gestionan la creación de valor en la industria y su relación con la percepción de los compositores/letristas y los artistas intérpretes o ejecutantes, entendidos como actores clave en el proceso de creación de valor. Para se ha planteado una encuesta semiestructurada a una muestra internacional cualitativamente representativa de creadores e intérpretes, tanto profesionales como amateurs. Como principales resultados, el artículo concluye, en primer lugar, que la IA viene a intensificar algunas de las problemáticas puestas de manifiesto en la consolidación del modelo de las plataformas de streaming, en particular respecto a sus dos grandes desafíos de sostenibilidad (el desplazamiento del valor de la creación a la tecnología y la homogeneidad creciente de su inventario, con implicaciones para la diversidad cultural y la creatividad). También pone de manifiesto que la IA generativa parece tener un impacto especialmente relevante en las fases de creación y consumo, afectando a los ámbitos y posibilidades de creación de valor de los músicos, compositores e intérpretes y de las experiencias de uso y consumo de música. La perspectiva de las personas creadoras ofrece una visión que conjuga incertidumbre y pesimismo, caracterizando las innovaciones tecnológicas como acelerantes de las disfunciones del modelo de las plataformas de streaming y resultando en la eventual devaluación de la profesión artística y de la propia creatividad y la diversidad cultural. La regulación de los marcos de aplicación de la IA en este contexto y el establecimiento de un marco que facilite la capacidad de elección por parte de los usuarios entre “creatividad artificial” y “creatividad natural” por parte de la son planteadas como vías de solución parciales.

Financiación

Este monográfico forma parte del proyecto I+D+I Ecosistemas de innovación en las industrias de la comunicación: Actores, tecnologías y configuraciones para la generación de innovación en contenido y comunicación (INNOVACOM), con referencia PID2020-114007RB-I00 financiado por el Ministerio de Ciencia, Innovación y Universidades AEI/10.13039/501100011033

Citas

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Publicado

01-07-2024

Cómo citar

Arenal, A., Armuña, C., Aguado-Terrón, J.-M., Ramos, S., & Feijóo, C. (2024). Retos de la IA en la era del streaming musical: un análisis desde la perspectiva de las personas creadoras. Revista Mediterránea De Comunicación, 15(2), e26929. https://doi.org/10.14198/MEDCOM.26929

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Monográfico.Comunicación, innovación social y sostenibilidad