La Globalización de la Indian Premier League (IPL): La expansión de las franquícias de la IPL como herramienta para de soft power deportivo de la India
DOI:
https://doi.org/10.14198/MEDCOM.32190Palabras clave:
Cricket, Globalización, India, Indian Premier League, Nation Branding, Poder blandoResumen
Propósito. Esta investigación examina cómo la expansión de las franquicias de la Indian Premier League (IPL) hacia ligas extranjeras contribuye a la imagen global de la India y a reforzar su poder blando en el cricket internacional. Metodología. El estudio emplea una triangulación metodológica que combina un análisis cuantitativo del rendimiento de los equipos de la Caribbean Premier League (CPL) propiedad de franquicias de la IPL con un análisis textual computacional cualitativo de la cobertura mediática internacional sobre la Indian Premier League y su expansión a través de franquicias. Resultados y Conclusiones. Los datos de rendimiento muestran que dos de los tres equipos de la CPL adquiridos por franquicias de la IPL registraron mejoras sustanciales en sus tasas de victoria, Net Run Rate y eficiencia de conversión en campeonatos tras la adquisición, lo que confirma la difusión de la experiencia organizativa india y de su cultura de alto rendimiento. El topic modelling revela que una estructura narrativa centrada en la IPL domina el discurso mediático global, posicionando a la liga como el principal referente institucional para comprender la industria del cricket a nivel mundial. El análisis de sentimiento indica una cobertura abrumadoramente positiva sobre la expansión vinculada a la IPL, mientras que la incertidumbre permanece limitada y episódica, reforzando la legitimidad y deseabilidad del modelo IPL. El análisis de marcos narrativos muestra además que la excelencia tecnológica y organizativa se normaliza como el discurso dominante, apoyada por marcos comerciales y de legitimidad selectivamente positivos. Singularidades. El estudio demuestra que la expansión de las franquicias de la IPL funciona como un mecanismo de nation branding y soft power, al implementar normas institucionales indias, influencia económica y autoridad simbólica dentro de los ecosistemas deportivos globales.
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Derechos de autor 2018 Krishna Satish, Aravind Krishnan, Rayyan Palappetty, Dheera-C. Sasidharan
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